Nowadays social media marketing moves fast, and it is a vital marketing channel for businesses of all sizes. You will need to specify a plan for a client to grow their business. In this post, you will learn the five basic steps your business must take to create an effective social media marketing plan. Here is a basic strategy you should follow:
Objective: What will you want to achieve?
Firstly you have to determine your business goals, and then set social media objectives that align with those goals. This will ensure that your strategy influences actual business outcomes.
Buyer persona: Who are you targeting?
Discover your audience & you should be on the same networks as your audience. If you have a website or blog, there’s a strong possibility to find out your audience. You can track the traffic to see exactly which networks give you the most traffic to help you focus your efforts on the social media that are already naturally generating results. However, higher marketers will fail if they are marketing to the wrong audience. So you should find answer the following questions to help you come up with a highly focused customer persona:
- Age
- Location
- Job Title
- Income
- Pain Points (that your business can solve)
- Most Used Social Network
Brand voice summary: How should your content sound?
Developing your social media brand voice is a process to make a real connection with your audience. Creating your own style and unique voice for your brand is the perfect way to stand out from the competitor. Here are a small number of examples of content you could create:
- Images
- Videos
- Blog Posts
- Company News
- Share Viral Content
- Influencer Marketing
Selected networks: Where will you be present?
The next step is to audit and prioritize your networks. You must get organized & understand which networks you need to be on. Which networks are performing well right now, which networks are underperforming, which networks you should consider joining, you have to find out.
Posting frequency: How often will you post?
You must do regular posts on your social media platform to engage your audience but there’s no set posting frequency that can guarantee success. However, you may follow some simple starting points:
- Facebook: 1 post per day
- Twitter: 15 tweets per day
- Pinterest: 11 pins per day
- LinkedIn: 1 post per day
- Instagram: 1 post per day
Finally, now you have a basic idea about Social Media Marketing Plan & it’s time to put it into practice. However, use the tips for your next marketing campaigns.